The Art of Building Trust in the Translation Service Industry
Trust is the main ingredient for translation vendor/client successful relationship
To maintain a global reach for their
companies, and deliver the desired message effectively, multinational companies
often seek the help of reputable and trustworthy translation service providers.
Communicating your message to multilingual markets is tricky.
When the client doesn't understand the
translated language, the client and the translation service provider need to
develop a relationship of absolute trust. Since translation is an art, the
ability for the artist to produce exactly what is needed, is a matter of
understanding the client’s requirements, settings, and target market precisely.
If the client doesn't approve of the
translation provider’s work, he/she would normally shift to another translation
service vendor. It would be a matter of time before the inevitable situation occurs:
a time may come when the new translator’s work won’t be up to the standard
required by the client, and the client would be back to square one or looking
for another translator in the market again. It is essential to break this cycle
and develop trust, so that both the parties could candidly communicate,
nurture, and prosper together.
The Fundamental Elements Of Trust
Integrity
Translation service providers must model moral
and ethical principles, while being sincere to their clients. It is vital that
the expectations being set must sound achievable, in order to showcase integrity
to the client enterprise. As the interests of both parties are intertwined, it
is important that they build it with time, by being very open about their
expectations from the relationship and showing the willingness to learn or
teach what the other doesn't know.
Strength
In order to become the client’s preferred
choice, translation professionals need to be professionally resilient,
persevering, risk-averse, and challenge-oriented. You would only pick them from
amongst others, if they showcase their professional strengths by being
confident about the work that they are assigned, by engaging sensibly, and
understanding the degree of risk involved in the work.
Independence
Furthermore, smart companies do not only
play safe but play smart too, because dealing in a multilingual market has its
own risks. Therefore, it would be a wise move to look for those translators who
are professionally courageous, who are game changers and demonstrate idea
championship likewise, and foster successful alliances. This way they would not
only be supporting you, but adding value to your supply chain as well.
Ability
To achieve stellar success for themselves
and their clients, translation service providers must have the requisite
technical knowledge to be proficient in their areas of expertise, while displaying
intellect and dexterity. Clients definitely choose those servicers who have a
competitive edge; this may be gained by distilling strategic priorities into
operational actions, by being responsive, flexible, and a problem solver.
Credibility
You would never do business with someone
who is not reliable and consistent. Therefore, trustworthy translation
companies usually have a proven track record - they will do what they say and
admit what they don’t know. This credibility stands as an assurance of quality
service that is the key to client’s peace of mind and long term satisfaction.
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